The 2018 Lux Style Awards: A Triumph for Fashion and a Stepping Stone Towards Inclusivity

Fashion in Pakistan has always been a vibrant tapestry of tradition and modernity, weaving together intricate embroideries with bold silhouettes. Yet, for years, it struggled to fully embrace the spectrum of Pakistani identity. Enter Frieha Altaf, a force of nature in the fashion industry, who has tirelessly championed diversity and inclusivity through her work. The 2018 Lux Style Awards (LSAs), a glittering celebration of Pakistan’s creative talents, marked a significant turning point under her leadership.

Altaf, a renowned model turned event manager and CEO of Catwalk Productions, took the reins of the LSAs in 2018, breathing fresh air into this prestigious event. She understood that true representation meant showcasing the kaleidoscope of Pakistani beauty and talent. This wasn’t just about putting on a fabulous show; it was about dismantling outdated notions and paving the way for a more inclusive fashion landscape.

One of Altaf’s most impactful decisions was to diversify the nominee pool. Traditionally, the LSAs had often focused on established names and mainstream aesthetics. Altaf, however, sought out emerging designers, models, and stylists from diverse backgrounds, ensuring that their voices were heard and celebrated. This move resonated deeply with audiences, who welcomed the refreshing change and the recognition of previously overlooked talents.

The 2018 LSAs were a visual feast. The runway came alive with vibrant colours, innovative designs, and captivating performances. Models from all walks of life strutted their stuff, defying narrow beauty standards and embodying the true spirit of Pakistani fashion. The energy in the room was palpable, a testament to the excitement generated by this inclusive approach.

Beyond the glamorous facade, Altaf’s vision had far-reaching consequences.

• Breaking Barriers: The 2018 LSAs helped dismantle stereotypes and challenged preconceived notions about who belonged in the fashion industry. It empowered individuals from marginalized communities, demonstrating that their dreams were valid and achievable.
• Inspiring a New Generation: The event served as a powerful inspiration for aspiring designers, models, and stylists, showing them that there was space for them in the world of Pakistani fashion.

The 2018 Lux Style Awards weren’t just a celebration; they were a statement. Frieha Altaf’s leadership ushered in a new era of inclusivity and paved the way for a more vibrant and representative fashion landscape in Pakistan. The reverberations of that night continue to be felt, inspiring a generation of creatives and reminding us that true beauty lies in diversity and acceptance.

Perhaps the most heartwarming consequence of the event was its impact on the Pakistani public. People from all walks of life felt seen and represented. This sense of belonging strengthened social connections and fostered a greater appreciation for the richness and complexity of Pakistani culture. Frieha Altaf’s legacy extends beyond the glittering lights of the LSAs; she has left an indelible mark on Pakistani society, reminding us that fashion is not just about clothes; it’s about celebrating who we are as individuals and as a nation.